Allied Blenders & Distillers Appoints Amar Sinha as MD Designate

Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, has officially announced a significant leadership transition.

On April 2, 2026, the Board of Directors approved the appointment of industry veteran Amar Sinha as Managing Director (MD) Designate.

The company designed this move to ensure a seamless succession as current Managing Director Alok Gupta nears the completion of his tenure.

A Legacy of Leadership

Amar Sinha enters the role with over three decades of experience across the alcohol-beverage and fast-moving consumer goods (FMCG) sectors.

His career is marked by high-profile leadership stints, including serving as Chief Operating Officer at Radico Khaitan and Managing Director at Whyte & Mackay India.

He also held executive positions at Herbertsons (UB Group).

Amar’s reputation as a “turnaround specialist” is backed by numerous accolades.

His honors include the Rajeev Gandhi Excellence Award (2015), the Make in India Excellence Award (2016), and the Business Leader of the Year at the 2023 IndSpirit Awards.

ABD aims to leverage this expertise in sales, marketing, and business transformation to accelerate its next chapter of market dominance.

Allied Blenders and Distillers Limited Focus on Value Creation and Stability

The appointment underscores ABD’s commitment to long-term growth and corporate governance. 

Kishore Chhabria, Non-Executive Chairman of ABD, expressed confidence in the transition, thanking Alok Gupta for his role in strengthening the company’s presence in the competitive Indian spirits market.

Amar himself noted the “solid portfolio of brands” at ABD, including iconic millionaire brands such as Officer’s Choice Whisky, Sterling Reserve, and ICONiQ White.

He plans to focus on driving strategy for the company’s next phase of expansion. This is particularly important as the industry evolves toward premiumization.

ABD’s Massive Operational Footprint

Headquartered in Mumbai, ABD maintains a formidable manufacturing network.

This includes 38 units, comprising owned bottling plants, distilleries, and a PET bottle manufacturing facility, alongside 26 non-owned units.

The company is the market leader by volume. It remains a powerhouse in the five core segments of whisky, brandy, rum, vodka, and gin.

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