Parle Biscuits Appoints George Kovoor as Chief Executive Officer

Parle Biscuits, the company behind brands such as Parle-G, Monaco, Hide & Seek, Krackjack and Melody, has appointed George Kovoor as its Chief Executive Officer (CEO), effective September 1, 2026.

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Kovoor joins Parle Biscuits after more than three decades at PepsiCo, where he held senior roles across consumer businesses and different markets.

The appointment brings an experienced consumer business leader into the top executive role at Parle Biscuits. The company said Kovoor’s experience in managing businesses, developing teams and working across markets will support its plans for the next phase of growth.

More Than 30 Years at PepsiCo

Kovoor spent more than 30 years with PepsiCo and worked across India, China, the Asia-Pacific region and global operations. He held several leadership positions during his career.

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His most recent major role at PepsiCo was Senior Vice President and General Manager, India Beverages. He took charge of the beverages business in January 2022. In January 2025, PepsiCo announced that Nitin Bhandari would take over the India Beverages business as Kovoor was set to retire from PepsiCo at the end of March 2025.

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After leaving PepsiCo, Kovoor was also associated with Ask GeKo Advisory, a practice working with businesses in consumer goods, food and beverages, private equity and B2B sectors.

Focus on Changing Consumer Needs

Ajay Chauhan, Managing Director, Parle Biscuits, said the company looks forward to working with Kovoor to build on its existing strengths, improve capabilities and create new growth opportunities.

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Chauhan also said Kovoor’s ability to deliver results, develop talent and manage complex markets would be useful as the business responds to changing consumer needs.

Kovoor’s appointment marks a new leadership chapter for Parle Biscuits as the company continues to compete in India’s large and highly competitive packaged food market.

About Parle Biscuits

Parle Products is an Indian food company established in 1929 and is one of India’s leading manufacturers of biscuits and confectionery.

Its popular brands include Parle-G, Monaco, Krackjack, Hide & Seek and 20-20 Cookies. The company serves consumers across India and international markets.