Accenture Acquires Sagacity, Adds Over 140 Employees in UK and Ireland

Accenture has acquired Sagacity, a UK-based data and customer intelligence company, to expand its artificial intelligence (AI), data and customer operations capabilities in the UK and Ireland. The acquisition will add more than 140 professionals to Accenture Song, the company’s business focused on customer experience and related services.

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The financial details of the acquisition have not been disclosed.

Acquisition to Expand AI and Customer Intelligence Capabilities

Founded in 2005 by Anita Dougall, Malka Townshend and Harry Dougall, Sagacity is headquartered in London. The company brings data assets, AI-enabled technology and customer intelligence expertise to Accenture Song.

The acquisition is expected to help Accenture serve clients looking to connect data, AI and operations to improve customer experiences, strengthen customer loyalty and support business growth. Its work will cover strategy, design, implementation and operations.

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Accenture said the combined capabilities will help organisations use customer insights to deliver more personalised services and improve business outcomes. The acquisition also expands Accenture Song’s delivery capacity across the UK and Ireland.

Leadership Comments

Sohel Aziz, senior managing director at Accenture Song for the UK and Ireland, said clients increasingly want to connect data, AI and operations to drive growth and improve customer experiences.

Also Read: Accenture, Dell Expand Partnership to Scale Enterprise AI

He added that Sagacity’s expertise would help clients turn customer insights into practical action and achieve measurable results through customer operations.

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Anita Dougall, chief executive and co-founder of Sagacity, said joining Accenture would create opportunities to expand the impact of the company’s people, data and technology.

She added that combining Sagacity’s expertise with Accenture’s scale and capabilities would help more organisations deliver business results.

The acquisition adds to Accenture Song’s capabilities in AI-enabled customer intelligence and operations, while expanding its workforce in the UK and Ireland.