
The Product-Led Shift: Why Employee Experience Needs PMs
At GoKwik, we’ve reached a pivotal realization: employee experience (EX) isn’t a soft HR metric to be measured once a year through generic surveys. It’s a sophisticated product that demands the same rigorous approach we apply to our customer-facing solutions—continuous design, systematic testing, data-driven measurement, and relentless improvement. This shift in perspective isn’t just semantic. […]














