KPMG Launches Sports Tech Hub in Bengaluru

KPMG India has launched a Sports Technology Hub in Bengaluru to develop AI, data analytics and digital solutions for the sports industry. The company currently has around 250 professionals working across sports technology and related areas and plans to expand its workforce as demand grows.

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KPMG in India has launched a Sports Technology Hub in Bengaluru as it looks to expand its presence in India’s growing sports industry, which is projected to reach $40 billion by 2030.

The hub, launched on November 13, 2026, will focus on developing technology solutions for athlete performance, talent identification, stadium management, fan engagement and large-scale sporting events.

The initiative brings together artificial intelligence (AI), advanced analytics, computer vision and digital platforms to support sports organisations in India and overseas.

KPMG Plans to Expand Sports Technology Workforce

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KPMG currently has around 250 professionals working across sports technology and related areas. The company plans to increase its workforce as business opportunities in the sector grow.

Speaking to media, Prasanth Shanthakumaran, Partner and Head of Sports Sector at KPMG in India, said the team is expected to expand as demand for sports technology services increases.

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KPMG estimates that sports technology accounts for approximately $1.2 billion of India’s broader sports industry.

The company is also developing proprietary AI solutions rather than depending entirely on external technology providers. Its existing platforms cover athlete management and large-scale sporting events, with AI capabilities being integrated into these systems.

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These solutions can analyse athlete performance data and help coaches identify promising players from larger talent pools. AI-based tools can also support talent identification in school sports programmes.

KPMG has not disclosed a separate investment commitment for the new hub. Funding will come through its existing service lines.

India as a Global Sports Technology Centre

KPMG sees opportunities to position India as a technology delivery centre for international sports organisations, including the National Football League (NFL), National Basketball Association (NBA) and English Premier League (EPL).

The company believes India’s technology talent and growing sports ecosystem can support the digital operations of international leagues and clubs.

The Bengaluru hub will bring together sports federations, leagues, clubs, technology providers, startups and other industry stakeholders.

According to KPMG’s official announcement, the hub will showcase solutions across several areas:

• AI-powered fan engagement and personalised experiences.
• Athlete performance analytics and computer vision-based training.
• Smart stadium and venue management.
• Digital ticketing, loyalty solutions and sponsorship measurement.
• Predictive maintenance, cybersecurity and AI-enabled content creation.

The hub was launched by Yezdi Nagporewalla, CEO of KPMG in India, and P. T. Usha, President of the Indian Olympic Association.

India’s sports industry is estimated at around $21 billion and is growing at an annual rate of 12–14%, according to KPMG’s sports sector leadership. The company expects developments such as the 2030 Commonwealth Games in Ahmedabad and India’s potential bid to host the 2036 Olympic Games to support further investment in the sector.

For the employment sector, the expansion of sports technology could create demand for professionals in AI, data analytics, computer vision, software engineering and digital platforms as sports organisations increase their technology adoption.