Samsung Group has launched a sweeping corporate initiative designed to fundamentally reshape its operational framework.
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Dubbed the “AI Transformation” (AX) program, the South Korean conglomerate has officially granted its global workforce permission to utilize prominent external generative AI tools, reversing prior conservative stances on commercial AI software.
Effective immediately, Samsung personnel across various business units can integrate market-leading platforms—including OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude—directly into their daily business operations.
The rolling rollout focuses initially on expanding productivity across software development, coding, and localized marketing.
However, the tech powerhouse aims to expand these applications into complex semiconductor design, advanced manufacturing, and global supply chain logistics.
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The Room at the Top: The AX Boot Camp
To ensure the transition takes root, Samsung is initiating the transformation straight from its boardroom.
This month, the group is convening an intensive “AX Boot Camp” at the Samsung Human Resources Development Institute for approximately 50 presidents leading its various corporate affiliates.
Crucially, the executive program moves past abstract theory.
Company leadership will be required to handle the GenAI platforms directly, formulating specific strategic plans to reconstruct workflows, automate infrastructure, and optimize departmental decision-making under the guidance of tech experts.
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Samsung Scaling AI Literacy to 280,000 Employees
The executive boot camp serves as the anchor for a massive, multi-tiered workforce upskilling campaign.
Samsung has mandated rigorous AI literacy training for roughly 2,300 senior executives across its entire portfolio, with the initial waves of immersive corporate sessions scheduled for completion by August 12, 2026.
Following the executive phase, the conglomerate will systematically scale the curriculum.
Samsung plans to provide formalized AI training to its entire global workforce of roughly 280,000 employees before the conclusion of the year.
To anchor this shift, every corporate affiliate will establish a dedicated, internal AI organization.
This team will manage data governance, protect sensitive IP, monitor model oversight, and cultivate in-house engineering talent.
Management compared the current AX push to Samsung’s historic digital transformation in the 1990s.
The company aims to embed artificial intelligence permanently into its organizational DNA.
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About the Author
Sahiba Sharma
Contributing Writer