MMA India appoints Amit Jain, MD of L’Oréal India as Chairperson

MMA India appoints Amit Jain, MD of L’Oréal India as Chairperson

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MMA, formerly known as the Mobile Marketing Association, the worlds leading not-for-profit trade body with a heightened focus on Modern marketing has announced the appointment of Amit Jain, Managing Director, L’Oréal India as Chairperson of its India Board of Directors.

Amit brings a wealth of global experience and a deep understanding of India has been in leadership roles in Coca-Cola, Viacom, and AkzoNobel over the past two decades.

Amit will be responsible for steering MMA’s endeavors to innovate and transform modern marketing in India and help marketers adapt and accelerate best practices in it.

Amit succeeds Priya Nair, Executive Director, Beauty and Personal Care, Hindustan Unilever Ltd. Priya will move into a new role as Chair Emeritus of MMA India.

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Speaking on his new role as Chairperson of MMA India, Amit Jain said, “MMA has been doing stellar work in helping marketers use insights and tools to harness the convergence of marketing and technology to drive personalized and customized engagement, in line with evolving consumer needs and purchase behavior. I am delighted to take on this role and lead MMA’s commitment to shaping the future of marketing today by bringing brands closer to consumers through connected consumer journeys.”

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