Accenture Wins Multi-Year AI Transformation Deal with Dabur India

Dabur India Limited has announced a multi-year collaboration with Accenture to accelerate the adoption of artificial intelligence (AI) across its business operations.

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The partnership aims to build a future-ready digital enterprise by improving decision-making, enhancing business agility, and creating new opportunities for profitable growth.

The initiative builds on Dabur’s ongoing investments in cloud technology and digital transformation.

Through this collaboration, the FMCG major plans to strengthen its data capabilities and embed AI across key business functions to improve operational efficiency and business performance.

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AI to Strengthen Core Business Functions

As part of the partnership, Accenture will help Dabur create a unified enterprise data foundation by integrating internal, external, structured and unstructured data into a centralised data lake.

This will enable trusted and automated data flows across the organisation and support faster, data-driven decision-making.

The company will also introduce AI-powered control towers and digital dashboards to provide real-time visibility into key business metrics.

These tools will help leadership teams monitor performance, respond quickly to changing market conditions and improve business planning.

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The collaboration will use advanced analytics and AI to identify revenue growth opportunities, optimise costs, improve supply chain responsiveness and strengthen visibility across finance, procurement, marketing and sales.

Dabur will also roll out generative AI-powered conversational assistants, allowing employees to access business insights through natural language queries.

Focus on Business Growth and AI at Scale

Commenting on the partnership, Manas Mehra, Global Chief Information Officer, Dabur India Limited, said the company’s AI strategy is centred on enabling faster and more informed decisions in response to changing consumer expectations and market dynamics.

He said building a strong data foundation and embedding AI across the enterprise will improve demand forecasting, business agility and governance.

Ankur Chaudhary, Managing Director and Lead, Products Group, India Business at Accenture, said FMCG companies are operating in an increasingly complex environment with rapidly evolving consumer preferences.

He added that Dabur’s AI-led transformation will help the company make faster decisions, improve demand sensing and build more resilient operations to support long-term profitable growth.

The collaboration will focus on high-impact, outcome-based use cases aimed at delivering measurable business value, optimising spending and improving EBITDA margins.

Accenture will also support Dabur in redesigning talent strategies, operating models and governance frameworks to sustain AI-led transformation across the organisation.

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